What do consumers want from digital signage advertising?

Recent research when they interact with signage advertising, conducted by Kinetic Panel gives a fascinating insight. Much is said about Marketing being a ‘must have’ for companies, but there is very little debate about how consumer behavior is really influenced by it. However, Kinetic The research of panel is as refreshing as it is persuasive, collecting information from the people who matter the consumers, to companies

How are consumers being impacted by advertising?

Kinetic Panel’s Research included asking 1,000 consumers what they looked for upon seeing an outdoor signage display. Nearly one-fifth 19 percent of those asked said they sought more information about the item, service or expertise being advertised. This increased to 24 percent among a younger demographic 18 -24 year-olds. Interestingly, 23 percent of the demographic had downloaded a mobile program after seeing an outdoor signage ad, compared with only 1 in 10 adults. It should come as no Surprise that the younger generation will socialize more. However, according to 1 method that reach more of the demographic and advertisers could use to cure this, the research is to expand the appeal of posters by supplying ‘info that is location-specific.

The research found this information is what adult’s desire from posters. Approximately 48 percent of those 1000 research participants stated weather updates were desirable. A further 38 percent said Transport updates should be featured by signage; this increased among research participants aged between 64 and 55 to 50 percent.29 percent stated they would love to see interactive way finding 30 percent stated that information on events would be useful and options in places said upgrades would be helpful. Around a quarter of Respondents stated that, to create digital ‘useful’, they might feature a battery charging interface for devices that are digital touchscreen kiosk singapore. As it could improve dwelling times this could work in favor of advertisers.

  • Kinetic Panel’s Retail services are further identified by research as an opportunity to increase the potential of posters when you consider that 1 in 10 of their study respondents said they would shop straight.
  • In fact One-third of 25 to 34 year-olds expect having the ability to purchase direct.
  • Make Digital signage advertising private
  • Consumers want digital Signage advertising in particular they want to see and them as a person.
  • 1 request was the use triggers a list of supplies specific to their requirements and accounts.

‘Click and gather’ systems

Nearly half 44 percent of the 1000 participants believed that signage systems gather services since they would consider using them and could offer click. Incorporating technology would allow signage to identify a client. The outcome With the Customer identified, their buy jumps fostering the odds of a customer staying loyal to the brand of the retailer and improving the service experience.

You Might Also Like